Frequently Asked Questions

The InKind Advertising Program was established to allow members of the Canadian Newspaper Association (CNA) and the Ontario Community Newspapers Association (OCNA) to contribute newspaper linage to municipalities in lieu of cash funding to satisfy their steward obligations under the Waste Diversion Act, 2002 (later replaced by the Waste Diversion Transition Act, 2016). The program was approved by the Minister of the Environment in November 2005 through an amendment to the Blue Box Program Plan.

The amount of advertising linage that was required to be contributed by CNA/OCNA stewards each year was determined by their financial obligation under the Blue Box Program Plan. Municipalities received their allocation of linage based on the value of each municipality’s cash funding in the program year.

In accordance with the Blue Box Program Plan, the Resource Productivity and Recovery Authority (RPRA) was responsible for the administration and allocation of funding through the InKind program.