IKEA’s sustainability story takes centre stage
![Ikea storefront](https://rpra.ca/wp-content/uploads/IKEA-810x266.png)
The Swedish retailer has long practiced sustainability, but was reluctant to boast about it to consumers. But in 2017 and 2018, IKEA Canada wanted to highlight how it was becoming a circular business to distinguish itself from competitors. Read about IKEA’s marketing efforts.