A subscription program for running shoes
![Person running on beach with running shoes](https://rpra.ca/wp-content/uploads/dulcey-lima-8Tx1FOj8xJc-unsplash_web-810x266.png)
On is a Swiss-based company revolutionizing the world of running while being environmentally conscious. On is piloting their Cyclon Program that offers customers running shoes on a subscription basis. Their shoes are made from Pebax Rnew, a material derived from castor beans, that can be easily modified, and recycled. By using a subscription model, the company aims to reduce shoe waste from landfills or being shipped overseas. Learn more.
Photo by Dulcey Lima on Unsplash