Public Benefit Corporation launches collaborative to promote circular economy through consumer messaging
Sustainable Brands, a San Francisco-based Public Benefit Corporation, has launched the SB Go Circular Collaborative to assist the transition to a circular economy. The collaborative will start with the development of two consumer playbooks: one focused on consumer messaging aimed at effectively communicating circular products and their broader benefits, and another on consumer behaviour design, which applies behavioural science to encourage circular choices. Participating brands include Visa, Ulta, General Mills and more. Read more about the SB Go Circular Collaborative.
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