Baby equipment company introduces remanufactured bedside cribs
Alora Baby is pioneering a shift in the baby equipment industry towards sustainability, starting with bedside cribs. Founded by Angus Whiston and backed by government grants, the company aims to challenge the ‘landfill economy’ by remanufacturing products rather than creating single-lifespan items. Their approach emphasizes scalability and consumer behavior change. By remanufacturing products through industrial processes, Alora Baby aims to redefine what constitutes a ‘new’ product, focusing on environmental sustainability throughout the product lifecycle. Read more about Alora Baby’s sustainable cribs.
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