The Hub

Changing our view on clothing ownership

Adidas is turning the linear clothing system on its head, with its trial outdoor gear rental program in France. Customers can rent and then return many outdoor products, which are then sanitized and repaired to be rented again. The goal of the program is to rethink our views on product design and clothing ownership so that products can move from customer to customer, skipping the landfill. Learn more about Adidas’s sustainable initiatives involving recycled garments.

Photo from Adidas