Pieter Pot is a supermarket that was founded in the Netherlands to significantly cut down the amount of plastic waste created by its own industry. The company distinguishes itself within the sector by zeroing in on circular economy initiatives and packaging waste reduction. Pieter Pot offers next-day deliveries of groceries, within reusable plastic containers. Packaging is collected, washed, and reused, creating a simple circular methodology. Learn how their €9 million grant will help to expand throughout Europe.