Fighting plastic waste with natural branding

Assortment of fruits and vegetables with natural branding

Instead of sticking a plastic label on produce, Eosta, a Dutch produce distribution company, has created a natural branding method to reduce plastic. The natural branding technique consists of laser printing food information or branding on produce for consumers to consult before checkout. The laser removes a tiny amount of pigment from the outer layer of the fruit leaving a permanent mark. The method is completely safe and has no effect on taste, quality, or shelf life. Learn more.

Photo by Eosta