The Hub

Is augmented reality the future of sustainable packaging?

According to a report by Mindshare, augmented reality delivers 1.9 times the level of engagement compared to its standard video counterpart. Several businesses are using this information to not only encourage consumers to recycle, but also to track the lifecycle of their products from field to table. Find out how they’re applying AR technology to change recycling behaviour.

 

Photo by koto_feja on iStock