Key organizational capabilities for circular success
A study by Kaunas University of Technology (KTU) highlights the role of dynamic capabilities in driving the green transition for businesses. Analyzing data from 139 Lithuanian manufacturing companies, researchers found that financial and technological expertise, regulatory adaptability, and consumer responsiveness are crucial for sustainability. Companies investing over 10% of their revenue in circularity—such as waste management and cleaner production—achieved better results. The study introduces “zooming-in” (internal process improvement) and “zooming-out” (external market adaptation) strategies, showing how both influence sustainability efforts. While the findings apply mainly to mid-to-large companies in traditional sectors, the insights could inform broader EU markets. Learn more about this initiative.
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