Kiel’s, Ulta, Quo, and other beauty brands are championing circular packaging, through art, refill options and more
The beauty industry is taking significant strides towards reducing its massive plastic footprint, with initiatives from major retailers like Kiehl’s, Sephora, Shoppers Drug Mart, and Ulta leading the charge. Kiehl’s collaboration with artist and activist Benjamin Von Wong on the “Single-Use Reflections” installation draws attention to the need for circular packaging solutions, while Shoppers Drug Mart launches a recycling program for its Quo Beauty cosmetics brand in Canada. Ulta Beauty expands its Beauty Drop-Off initiative nationwide, facilitating the proper disposal of hard-to-recycle beauty packaging, and Sephora introduces recycling and refill options, highlighting the growing importance of sustainability in the beauty industry. Read more about these circular economy beauty initiatives.
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