Policy action to strengthen plastics recycling and build a circular economy

empty plastic water bottles

In 2025, plastics recycling faces a defining moment as industry progress, corporate commitments, and policy changes converge. The 30th anniversary of the APR Design Guide highlights the growing importance of designing packaging for recyclability, though broader adoption is still needed. At the same time, an oversupply of cheap virgin plastic threatens the viability of recycled content, making policy interventions like tax incentives and minimum content requirements essential. Many companies, once committed to increasing recycled content, are now backing away due to cost concerns, undermining recycler investments and progress toward a circular economy. Public skepticism about recycling is also rising, fueled by misinformation that discourages participation. Meanwhile, U.S. states are taking the lead with Extended Producer Responsibility programs, pushing for more sustainable packaging solutions. Despite these challenges, 2025 presents a crucial opportunity for smarter design, corporate leadership, and policy action to strengthen plastics recycling and build a more circular economy. Learn more about these trends.

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