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Saving water with circular denim

Did you know that producing one pair of jeans requires 3,781 litres of water? With denim being a staple in wardrobes around the world, redesigning and rethinking how it’s produced is essential to save resources. The Ellen MacArthur Foundation released guidelines to encourage a circular approach in the denim industry, which include minimum requirements for material health, durability, recyclability, and traceability of jeans. Read more about the industry’s big brand names that have adopted this approach.

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