Study examines consumers’ barriers to participating in the circular economy


Visa is partnering with the Ellen MacArthur Foundation and fashion brand COS to better understand consumer barriers to embracing the circular economy. Through its Recommence Behavioural Insights Lab, Visa will run experiments that study the barriers consumers face when making sustainable choices around repairing, reusing, and participating in the resale market. Read more about Visa’s work on understanding why people find it difficult to make sustainable decisions.

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