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The benefits of digital authentication on second-hand clothing markets

The second-hand clothing market is growing as consumers increasingly prefer a sustainable approach to the clothes they purchase. However, there is a large concern over the quality of the item received. A digital authentication platform would allow sellers and resellers to track the individual items as they are sold in primary and secondary markets cost-effectively. Furthermore, brands and resellers can engage with consumers through multiple stages to ensure trust and boost sustainability. Learn more about how digital authentication can be used to benefit manufacturers, retailers, and consumers in the clothing market.

Photo by Perry Merrity II on Unsplash