The Hub

The RealReal capitalizes on consumers’ circular habits

The first week of The RealReal’s initial public offering (IPO) saw the online luxury consignment store valued at around US$2.5 billion. The RealReal’s success follows that of other circular businesses like ridesharing apps such as Uber and Lyft and home-sharing platforms like AirBnB and shows that the sharing model is disrupting traditional consumer habits. Learn more.