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Tide partners with TerraCycle

When Tide developed the Tide Eco-Box, a detergent packaging made with 60% less plastic, it wanted to create more than an eco-friendly product. Tide also wanted to make every element recyclable through an easy process. The company partnered with TerraCycle to launch the Tide Eco-Box Recycling Program, which allows consumers to recycle all packaging from the Eco-Box for free. Learn more about the partnership.