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What do you do when plastic is the product?

For many companies, plastic is the packaging. But for Lego, plastic is the product. The company has set a goal to eliminate its dependence on petroleum-based plastics by 2030, and wants to build its toys from plant-based or recycled materials. The switch is proving challenging- Lego has already experimented with almost 200 alternatives. Find out how Lego is working to remake its iconic toy bricks.